Covermount meaning

A covermount is a promotional item attached to a magazine or newspaper.


Covermount definitions

Word backwards tnuomrevoc
Part of speech Noun
Syllabic division cov-er-mount
Plural The plural of the word "covermount" is "covermounts."
Total letters 10
Vogais (3) o,e,u
Consonants (6) c,v,r,m,n,t

Covermount: Offering Extra Value to Readers

Covermount refers to a marketing practice where a tangible item or digital content is attached to a magazine, book, or any other form of media to provide additional value to the consumer. This strategy is commonly used in the publishing industry to attract customers and boost sales. By offering a free gift or bonus content, publishers aim to increase the perceived value of their products and entice more people to make a purchase.

The Benefits of Covermounts

One of the main advantages of using covermounts is that they can help publishers differentiate their products in a crowded market. With so many options available to consumers, having a unique and appealing covermount can make a publication stand out from the competition. Additionally, by offering something extra with their magazines, publishers can increase loyalty among existing customers and attract new ones who are interested in the free gift or bonus content.

Types of Covermounts

Covermounts come in various forms, including physical items like CDs, DVDs, posters, and toys, as well as digital content such as e-books, exclusive videos, and software downloads. The choice of covermount depends on the target audience and the overall theme of the publication. For example, a fashion magazine may include a sample of a new perfume, while a tech magazine could offer a free trial of a popular app.

The Impact of Covermounts on Sales

Research has shown that magazines and other media products with covermounts tend to sell better than those without. The extra value provided by the gift or bonus content can often justify the purchase in the eyes of the consumer, leading to increased sales and revenue for the publisher. Additionally, covermounts can help publishers attract new readers who may not have otherwise considered buying their products.

Overall, covermounts are a valuable marketing tool that can help publishers boost sales, increase customer loyalty, and differentiate their products in a competitive market. By providing additional value to consumers through free gifts and bonus content, publishers can create a more engaging and rewarding experience for their readers.


Covermount Examples

  1. The magazine included a covermount CD with the latest songs from popular artists.
  2. The video game magazine offered a covermount poster of the upcoming game release.
  3. Readers were excited to receive a covermount recipe booklet with their favorite cooking magazine.
  4. The fashion magazine included a covermount sample of a new fragrance for readers to try.
  5. Subscribers to the fitness magazine received a covermount workout DVD to enhance their exercise routine.
  6. The travel magazine featured a covermount map of the destination being highlighted in the issue.
  7. The tech magazine included a covermount USB drive with bonus software for readers.
  8. A beauty magazine offered a covermount sample of a popular skincare product for readers to test.
  9. The sports magazine included a covermount sports bag as a special gift for subscribers.
  10. The automotive magazine featured a covermount keychain with the logo of a well-known car brand.


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  • Updated 20/06/2024 - 17:48:31