Cannibalizing meaning

Cannibalizing refers to consuming or using parts of something for one's own benefit or to use in another context.


Cannibalizing definitions

Word backwards gnizilabinnac
Part of speech The part of speech of the word "cannibalizing" is a verb.
Syllabic division Can-ni-bal-iz-ing
Plural The plural form of the word "cannibalizing" is "cannibalizings."
Total letters 13
Vogais (2) a,i
Consonants (6) c,n,b,l,z,g

Cannibalizing: A Controversial Practice

When we hear the term "cannibalizing," our minds may immediately jump to gruesome images from horror movies. However, in a business context, cannibalizing refers to a strategic practice that involves one product or service taking market share away from another within the same company.

The Concept of Cannibalization

Cannibalization occurs when a new product or service introduced by a company competes with and ultimately diminishes the sales of an existing product or service offered by the same company. While this may seem counterintuitive from a traditional business standpoint, cannibalization can sometimes be a strategic move to maintain market dominance or adapt to changing consumer preferences.

Benefits and Risks of Cannibalization

One of the key benefits of cannibalizing is that it allows a company to innovate and stay ahead of the competition. By introducing new products or services that cannibalize existing ones, a company can prevent competitors from gaining an edge in the market. Additionally, cannibalization can help a company target different consumer segments or cater to changing consumer needs.

However, cannibalization also comes with risks. Introducing a new product that cannibalizes existing offerings can lead to internal competition, decrease in overall revenue, and brand confusion among consumers. It requires careful strategic planning and analysis to ensure that the benefits outweigh the risks.

Examples of Cannibalization in Business

One famous example of cannibalization is Apple's introduction of the iPhone, which cannibalized sales of the iPod. While the iPod was a successful product for Apple, the company recognized the shifting trend towards smartphones and chose to cannibalize its own product to stay relevant in the market.

Another example is Coca-Cola's introduction of new flavors that compete with its flagship product. By cannibalizing its own products, Coca-Cola can cater to different consumer preferences and maintain its market position.

In Conclusion

Cannibalization, though a controversial practice, can be a strategic tool for companies looking to innovate and adapt to changing market conditions. While it comes with risks, when executed carefully, cannibalization can help companies stay competitive and meet the evolving needs of consumers.


Cannibalizing Examples

  1. Companies risk cannibalizing their existing products when introducing new ones.
  2. Some animals practice cannibalizing their own young in times of food scarcity.
  3. The new smartphone model is cannibalizing sales of the older version.
  4. In the wild, some species resort to cannibalizing weaker members of their group.
  5. The company decided to cannibalize part of its workforce to cut costs.
  6. Due to overpopulation, the rabbits began cannibalizing their own offspring.
  7. Certain insects engage in cannibalizing their siblings for survival.
  8. When resources are limited, some plants start cannibalizing their own leaves for nutrients.
  9. The artist resorted to cannibalizing old paintings to create a new masterpiece.
  10. In a desperate situation, some people may consider cannibalizing deceased individuals for sustenance.


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  • Updated 01/07/2024 - 08:40:22