Resale price maintenance meaning

Resale price maintenance is a practice where manufacturers set minimum prices at which their products can be sold by retailers.


Resale price maintenance definitions

Word backwards elaser ecirp ecnanetniam
Part of speech Noun
Syllabic division re-sale price main-te-nance
Plural The plural of the word "resale price maintenance" is "resale price maintenances."
Total letters 22
Vogais (3) e,a,i
Consonants (8) r,s,l,p,c,m,n,t

Resale price maintenance, also known as RPM, is a practice where a manufacturer sets the price at which a retailer can sell its products. This is done to ensure that the products are sold at a certain price point to maintain a level playing field among retailers. While RPM may seem like it goes against free market competition, it can actually have some benefits for both manufacturers and retailers.

Benefits of Resale Price Maintenance

One of the main benefits of resale price maintenance is that it can help protect the brand image of the product. By setting a minimum price that retailers can sell the product for, manufacturers can ensure that the product is not devalued by being sold at a deeply discounted price. This can help maintain the prestige and exclusivity of the brand.

Another benefit of resale price maintenance is that it can help prevent a price war among retailers. When retailers are not allowed to undercut each other on price, it can create a more stable pricing environment. This can benefit both the manufacturer and retailers by ensuring a consistent level of profitability.

RPM can also help promote fair competition among retailers. By setting a minimum price that all retailers must adhere to, manufacturers can ensure that smaller retailers are not driven out of business by larger competitors who can afford to sell products at a loss. This can help level the playing field and promote a more diverse retail landscape.

Challenges of Resale Price Maintenance

Despite its benefits, resale price maintenance can also face challenges. One of the main challenges is that it can potentially limit consumer choice. When retailers are not allowed to discount products below a certain price, it can limit the ability of consumers to shop around for the best deal.

Another challenge of resale price maintenance is that it can sometimes lead to accusations of anti-competitive behavior. Critics argue that RPM can stifle competition and lead to higher prices for consumers. In some cases, resale price maintenance has been deemed illegal under anti-trust laws.

In conclusion, resale price maintenance is a practice that can have both benefits and challenges. While it can help protect brand image, promote fair competition, and prevent price wars, it can also limit consumer choice and face legal challenges. Ultimately, the decision to use resale price maintenance should be carefully considered in light of these factors.


Resale price maintenance Examples

  1. The manufacturer set a minimum resale price maintenance to preserve the brand's image.
  2. Resale price maintenance agreements can sometimes be seen as anti-competitive behavior.
  3. Retailers often complain about resale price maintenance restrictions affecting their ability to offer discounts.
  4. The company faces legal issues due to its resale price maintenance policies.
  5. Resale price maintenance can help ensure that products are sold at a consistent price across different retailers.
  6. Some argue that resale price maintenance is necessary to prevent undercutting and maintain quality standards.
  7. Resale price maintenance can be a sensitive topic in the business world, especially among smaller retailers.
  8. The court ruled that the manufacturer's resale price maintenance agreement was in violation of antitrust laws.
  9. There is ongoing debate on the effectiveness of resale price maintenance in today's competitive market.
  10. Resale price maintenance practices vary by industry and country regulations.


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  • Updated 22/04/2024 - 17:08:08