Astroturfer meaning

An astroturfer is someone posing as a regular member of the public online but who is actually paid to promote a particular agenda or product.


Astroturfer definitions

Word backwards refrutortsa
Part of speech It is a noun.
Syllabic division as-tro-turf-er
Plural The plural of astroturfer is astroturfers.
Total letters 11
Vogais (4) a,o,u,e
Consonants (4) s,t,r,f

Astroturfer refers to an individual or group who engages in organized campaigns that create a false impression of widespread grassroots support or opposition. This deceptive practice aims to manipulate public opinion and obscure the true motivations behind a particular cause or issue.

These astroturfing campaigns often involve the use of fake social media accounts, paid endorsements, fabricated letters to the editor, and other tactics to create the illusion of genuine grassroots activism. By mimicking authentic grassroots movements, astroturfers seek to sway public opinion, influence policymakers, and advance their own agendas.

Characteristics of Astroturfing

Astroturfing is characterized by its covert nature, manipulation of information, and efforts to disguise the true source of funding and support. These campaigns are designed to appear organic and spontaneous, despite being carefully orchestrated and funded by corporations, special interest groups, or political organizations.

Impact of Astroturfing

The proliferation of astroturfing poses significant challenges to democracy and public discourse. By distorting public perception and drowning out authentic voices, these campaigns can undermine trust in institutions, stifle debate, and skew policy decisions in favor of powerful interests.

It is essential for individuals to critically evaluate information, scrutinize sources, and remain vigilant against the influence of astroturfers in order to preserve the integrity of public discourse and democratic decision-making.


Astroturfer Examples

  1. The company hired astroturfers to create fake social media accounts and promote their products.
  2. The politician was accused of using astroturfing to manipulate public opinion.
  3. Astroturfers flooded online forums with fabricated reviews to boost their client's reputation.
  4. The astroturfer pretended to be a satisfied customer in order to deceive potential buyers.
  5. The astroturfing campaign aimed to create the illusion of grassroots support for the controversial policy.
  6. Consumers were tricked by astroturfers posing as unbiased reviewers on popular websites.
  7. The astroturfing strategy backfired when users uncovered the true identities behind the fake accounts.
  8. Astroturfers infiltrated online communities to spread misinformation and sway public perception.
  9. The astroturfing scandal led to a loss of trust in the brand among consumers.
  10. Astroturfers operated under false pretenses to deceive the public and promote a hidden agenda.


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  • Updated 27/06/2024 - 23:56:22